Marketing and Consumer Behaviour Group

The domain of the MCB group’s research and education program is the food, agribusiness, and institutions interested in food and agriculture. This domain provides excellent opportunities to contribute to the knowledge in the field of marketing and consumer behavior. On October 14, 2005 the group celebrated its 40th aniversary. For this occasion a book was published "Marketing between science and society" (click title to download)

Education The education program is based on three pillars, in line with the groups research program: marketing management, consumer behavior and (marketing) research. Students can major in marketing as part of their MSc. diploma. »  more Education Research The research program of the Marketing and Consumer Behaviour Group aims to contribute to scientific knowledge of marketing and consumer behaviour in the domain of agribusiness and the food industry. The MCB group’s research uses concepts that originate in economics and psychology and methods that originate in econometrics and psychometrics. Socially relevant issues are translated into scientific questions. The interaction between knowledge "building" and society-driven research requires a multidisciplinary approach.  Results of our scientific research is presented at conferences and through publications in scientific and professional journals.   MCB's research facility - Consumer Research Room (COR)   Publications from MCB »  more Research