Marketing and Consumer Behaviour Group - Wageningen UR

Marketing and Consumer Behaviour Group

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Current position: Associate professor

Fields of interest:
Marketing strategy, marketing (multi-)channel management, marketing in the supply chain, market (channel) performance, international marketing, marketing in developing countries, price integration of commodity or spot markets, microfinance and marketing in developing countries.

Education:
MSc in Business economics and econometrics, Erasmus University, Rotterdam (1971); PhD in Marketing and consumer behaviour with respect to cut flowers and pot plants,Wageningen University (1984)

Research:
Marketing performance of supply chains or markets for agricultural or fisheries products (originating) in developing countries

Key publications:
Tilburg, A.van, J. Trienekens, R.Ruben, and M.van Boekel (2007), Governance for quality management in tropical food chains. Journal on Chain and Network Science 7(1), 1-9.
Tilburg, A. van, W.E. Kuiper and R. Swinkels (2008), Market performance of potato auctions in Bhutan. Journal of International Food and Agribusiness Marketing 20(2), 61-87.
Kambewa, E., P. Ingenbleek and A.van Tilburg (2008), Improving income positions of primary producers in international marketing channels: The Lake Victoria EU Nile perch case. Journal of Macromarketing 28, 53-67.

Teaching:
Marketing strategy, Microfinance and marketing in developing countries, Thesis supervision.
Visiting professor at Solvay Business School, Université Libre de Bruxelles, in the European Microfinance Programme (EMP)..

More information: Publications Curriculum

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