Current position: Assistant professor
Fields of interest: Consumer research in relation to food safety and food-related risk, confidence and trust
Education:
PhD in Marketing and Consumer Behaviour, Wageningen University, The Netherlands, 2008.
Title: A monitor for consumer confidence in the safety of food
MSc in Business Economics, specialization in Marketing Research, Tilburg University, The Netherlands, 2002.
Research: Consumer confidence in the safety of food, risk and benefit communication
related to food
Key publications: