The picture below shows the education program of the marketing and consumer behaviour group of Wageningen University. In line with the group's research philosophy the marketing education program consists of three related pillars: marketing management, consumer behaviour and (marketing) research. The marketing management and consumer behaviour pillars are considered as two sides of the same coin. The group advises students to combine modules from both pillars in their curriculum to become more complete marketers. The picture below shows how students can plan the modules within one academic year and consequently finish a major in marketing within 1,5 year. Period one starts at the beginning of September. Period 5 ends in July. The normal time to do a major thesis is 28 weeks.